With decades of experience across the print, garment production and customisation industries, James is a highly experienced print professional with a deep understanding of the sector. Throughout his career, he has developed extensive expertise in delivering high-quality print and garment solutions, combining technical knowledge with a strong commitment to quality, attention to detail and customer satisfaction.

 

Over the years, James found himself increasingly approached by players and teams looking to personalise their dart shirts with names, sponsors and individual touches, as well as those wanting completely bespoke designs that reflected their team or personality. Through these conversations, he saw an opportunity to bring his print expertise into the world of darts in a way that felt different — creating a dedicated platform where players, teams and the wider darts community could bring their ideas to life. With a focus on making the process simple, personal and accessible, the aim is to make creating a great dart shirt an enjoyable part of being part of the darts family.